Marketing Campaign 2008-2009

for Parmigiani Fleurier

  • Advertising
  • Event design
  • Internal Communications
  • Project management
  • Trade marketing

Parmigiani Fleurier is one of the few lesser-known watch brands that are respected by connoisseurs all over the world. So it was a particularly fine challenge to help Parmigiani enter the highly saturated Russian watch market and still hold its standards.

Bureau Gesamt has been helping this exquisite watch brand to adapt advertising campaigns for the new market and has also helped to pin point the marketing mix strategy. In less than one year since the launch, the manufacturer in Fleurier has been shipping its finest collections and unique pieces to Russian customers.

We are sure that the right strategy, the flawless execution and the experienced marketing team behind the brand have helped Parmigiani to gain success and appreciation among the new clientele.

Hot-balloon festival, St.Petersburg, Russia

Hot-balloon festival, St.Petersburg, Russia

Reception at Swiss emsassy, Moscow, Russia

Reception at Swiss emsassy, Moscow, Russia

Advertising campaign, 2009

Advertising campaign, 2009