While the idea of multibrand stores is not new, it is the “Telegraphe” store in Kiev, which can boast the first multibrand experience for the premium mobile phones.
Bureau Gesamt has created and produced the brand identity and the retail communications programme for this premium store. The stationery programme features a business card, which utilizes zero paint for its production. The card is presented on a specially designed wooden card-holder, matching the high quality materials and color palette of the interior. The whole design concept is based around a simple idea with a non-trivial execution.