Blog Archive Nov 12, 2012


“The historian and the critic look at sets of examples and then seek to define a lineage from them. The designer seeks not so much to categorize as to drive a project toward an essential solution for which there may be no prior model. Typically the designer confronts a constellation of demands and conditions with the goal of achieving a taught economy. The designer’s intuition operates not in terms of pre-conscious retrieval, but rather through the active coordination of factors that cannot be held in the mind simultaneously. A great tennis player considers neither history nor the mechanics of every swing. When confronted with something new, he or she can already see if something is wrong or right without comparing it to a prior model or elements of a series.”

p 206, “Atlas of Novel Tectonics” by Reiser+Unemoto